Join Me at Expo West! Innovations in How we Communicate the Power of Organic

What’s New at Expo West 2019?

Photo of Christine McCord, courtesy of

Photo of Christine McCord, courtesy of


One of my favorite shows that showcases the visionaries, doers and risk takers who are building a better food system that works for all eaters is HERE! Next week is Expo West-and I’m honored to be speaking this year about a topic near and dear to my heart—how do we communicate the power of organic to families and eaters?

While the Innovations for Good in Organic session is chock full of leaders who are creating impact (including firebrands like Patagonia, Clif Bar, Organic Valley and Lundberg Family Farms), my partner onstage is the ah-MAZE-ing Catherine McCord, co-founder and CEO of Weelicious, a popular blog that’s well known-and well loved-for providing trusted resources families need to put whole, healthy (and tasty) food on their tables…day after day. When we last spoke, she was on set shooting her next cookbook! Cathrine’s in-the-trenches experience is impressive, as is her uncanny knack for keeping a finger on the pulse of what’s next.

Here’s the Details:

What: Innovations for Good In Organic

When: Wednesday, March 6, 2:00-4:30 pm.
Where:Marriott, Orange County Ballroom 1

Together, Catherine and I will be tackling topics like:

  • What matters most to organic eaters and millennial moms-and how can you leverage this in your brand storytelling?

  • What really works to spark right-now-relevance (and create long-term engagement) by blending science + story?

  • 3 common mistakes well-intended brands make, and how to avoid them.

For a full list of speakers and industry events, be sure to check out Would love to see you there!